Marketing Metrics that Matter

As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. In this presentation, we explore a variety of goals and measurements, which ones are important and which metrics business owners should care about. 

In this presentation, you’ll discover:

  • Important day-to-day marketing metrics you need to monitor
  • Six critical marketing metrics to report to the C-Suite
  • How to show the value of your marketing efforts beyond visits, clicks and likes
  • How marketing needs to be involved throughout the customer lifecycle using the flywheel model
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