As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. In this presentation, we explore a variety of goals and measurements, which ones are important and which metrics business owners should care about.
In this presentation, you’ll discover:
- Important day-to-day marketing metrics you need to monitor
- Six critical marketing metrics to report to the C-Suite
- How to show the value of your marketing efforts beyond visits, clicks and likes
- How marketing needs to be involved throughout the customer lifecycle using the flywheel model