Inbound Marketing has become one of the great differentiators when it comes to sales and marketing. When used properly it is a powerful tool for attracting the RIGHT types of customers and increase your conversion rate by positioning your company as the industry expert and a trusted source of value added information.
In this presentation, you’ll discover:
- What is Inbound Marketing?
- Why it is so important in today's modern selling environment
- How it differs from tradition marketing tactics. And,
- How it aligns with the Buyer's Journey using real world scenarios