Inbound Marketing has become one of the great differentiators when it comes to sales and marketing. When used properly it is a powerful tool for attracting the RIGHT types of customers and increase your conversion rate by positioning your company as the industry expert and a trusted source of value added information.

In this presentation, you’ll discover:

  • What is Inbound Marketing?
  • Why it is so important in today's modern selling environment
  • How it differs from tradition marketing tactics. And,
  • How it aligns with the Buyer's Journey using real world scenarios
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